Heartland Group needed a captivating "why?" intro wall to greet visitors as they entered the building. This first impression had to immediately grab attention, reflecting the company’s culture, pride, people, and vision for the future, with a clear focus on their mission.
As a manufacturer of products like Splenda, JavaHouse Coffee, and Promise Beverages, Heartland Group specializes in creating sterile products in a sterile environment. To maintain brand consistency, elements from their website, including fonts, colors, and visuals, were incorporated into the design. The use of square shapes mirrors their product packaging while creating a clean, organized flow that reflects their manufacturing process. The overall design emphasizes a lifestyle of happiness, health, and diversity, aligning with the values Heartland Group promotes through their products.
