TruAG had been advertising in multiple magazines, but their ads needed a refresh. The outdated design, poor color choices, and overwhelming text made them less effective than they could be.
The updated ads use a natural color palette with TruAG’s signature red to draw attention to key information. Simplified text and a clean, minimalist layout make the message clear, while a strong visual hierarchy highlights TruAG’s new toolbar—guiding readers to visit the website or check it out in person at the show.
This quarter-page ad highlights a specific feature of the toolbar, giving readers a clear visual of how the implement works. Sticking to the established color palette, the design uses movement to create a more dynamic layout, emphasizing the functionality in an engaging way.
