Houston Zoo
For this Houston Zoo collection, I focused on creating illustrations that balance education, conservation messaging, and visual appeal. I researched each featured animal and built compositions around habitat cues and expressive poses, using a bold, textured style inspired by vintage park posters. I also developed a few stylistic variations—some more graphic, some more painterly—to ensure the zoo had a range of creative directions to choose from. This helped establish an authentic, mission-driven tone while remaining approachable for a wide audience.
To create a cohesive retail line from the artwork, I developed a consistent color system and adaptable layouts that are suitable for both tees and fleece. Each design was optimized for readability and print efficiency, with options spanning full-front graphics, chest hits, and back prints. By presenting multiple stylistic approaches within a unified color and layout structure, I delivered a versatile collection that reflects strong illustration skills, clear brand thinking, and a product-focused approach to apparel design.
Field Museum
For this Field Museum collection, I wanted the artwork to feel big, bold, and full of personality—something that really captures the dramatic scale of prehistoric creatures like Titanoboa and Gastornis. I explored several different styles, from detailed, painterly paleo-art to simpler graphic interpretations, so the museum had a range of creative directions to choose from. I even used AI tools during the concepting stage to quickly visualize poses, lighting, and mood ideas, which helped me dial in looks that felt both scientifically grounded and visually exciting.
To bring everything together across apparel, hats, and drinkware, I created flexible layouts and tailored color palettes that kept each design clear, impactful, and print-ready. That included everything from hat patch graphics to wrap-around tumbler art and scalable shirt layouts. By blending multiple stylistic approaches within a cohesive visual system—and using AI as a helpful kickstarter along the way—I built a versatile, museum-aligned collection that’s designed to stand out in retail while still feeling true to the subject matter.
Wonders of Wildlife
For this Wonders of Wildlife collection, the client wanted the animals to look as realistic and recognizable as possible, so I placed a strong focus on accuracy and lifelike detail. I studied reference photos closely and used Midjourney as a starting point to explore different poses, lighting ideas, and overall moods. From there, I refined and developed the artwork to make sure each animal felt authentic—capturing the softness of an axolotl, the energy of the sharks, and the distinct texture and movement of the sea turtles. I tailored each design to the garment colors and print needs, creating pieces that feel both realistic and visually exciting. The result is a collection that’s true to the animals while still delivering strong, eye-catching graphics for the museum’s retail space.
National Underground Railroad
For the National Underground Railroad Freedom Center, I wanted the designs to feel respectful, meaningful, and visually strong, so I focused on clean typography paired with symbolic imagery. I built the core identity shirts around bold type and a single lantern graphic—an important historical symbol—so the designs felt powerful without being overly busy. To give the museum additional variety, I also created a more expressive, art-driven option featuring a stylized silhouette walking along the tracks. This version uses warm, vibrant color to capture a sense of hope, courage, and forward movement. Together, these designs offer the museum both a classic, understated look and a more emotional, artistic interpretation, giving them flexibility in how they tell their story through apparel.
Cincinnati Zoo
For this Cincinnati Zoo series, my goal was to showcase a wide range of styles and capabilities, since this project served as the introduction that helped secure the larger partnership to design for multiple zoos. I created everything from vintage-inspired illustrations to high-energy neon pieces and modern graphic interpretations, giving the client a clear sense of my versatility and ability to match different audiences and retail trends. To speed up ideation and explore fresh visual directions, I incorporated AI tools into the early concepting stage—using them to experiment with color palettes, lighting effects, and composition ideas before refining everything into polished, print-ready artwork. The final collection demonstrates both creative range and adaptability, showing that I can deliver strong, marketable designs across multiple styles while still keeping each piece aligned with the zoo’s brand and storytelling.
Miscellaneous Designs
For this potential World Cup collaboration, the goal was to create a fun, energetic design that bridged the zoo’s identity with the excitement of FIFA 2026. I built the concept around a patriotic, athletic buffalo character—something that feels both iconic to the U.S. and instantly marketable during a global sporting event. To get the look just right, I used AI to help explore different poses, textures, and personality traits for the buffalo before refining the illustration into a clean, polished final character. I paired that artwork with bold red, white, and blue graphics, hand-drawn elements, and celebratory motifs like fireworks to capture the spirit of the tournament. The result is a lively, collectible-style design that positions the zoo as a playful and unexpected partner for the World Cup.
